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Increased use of social media and online marketing techniques gives companies a chance to engage with their customers, and brands are quickly catching on to the practice of reputation marketing. The potential downside is that this kind of interaction means customers are also...

As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo some changes too. To maximise your social media presence it is often the case that social media managers need strict, specific d...